While it’s true that copywriting is a specialised field, it IS definitely possible for a business owner with no previous knowledge on the subject to learn some great techniques that will favourably impact your website’s (and other marketing channels) sales and marketing efforts (almost) instantly.
I know this post is long but bookmark it now so you can come back later easily. If you use the advice on this page, there’s no reason you can’t dramatically increase your sales.
Part 2 of this post (coming soon) will have a FULL, real example of a sales letter that we use, broken down into steps showing the easiest method I know to create an effective sales letter (hint: it’s not as hard as you think!) In the meantime, understanding and putting into use some of the tips in PART 1 on this page will increase your conversion.
What is Copywriting?
Copywriting is the ability to create a piece of writing that encourages the reader to take action or behave in a particular manner. In this particular instance, we’re talking about having a potential customer take action to become your customer.
Uses for Your New Sales Letter & Copywriting
Your new, persuasive sales letter can be used to turn potential customers into new customers but it can also be used to encourage your existing customers to spend more and become better customers. Remember that the cardinal rule is you must provide VALUE. Your customer will pay more if you are providing 5x or 10x more value to them somehow. I’ll be doing a post on the 80/20 principle soon that goes into more detail on this idea.
You don’t just have to send this sales letter in the mail as was done in ye olde days. This can be used (sometimes in an abbreviated version) wherever a potential customer is seeing your business for the first time. Think your website, business profile on directories like StartLocal and anywhere else it might be seen. [Read more…]